DIGITAL DESIGN

RETHINKING WEST ELM

RETHINKING WEST ELM

I joined west elm at the cusp of their mainstream growth, helping them refine their image to grow the brand and create compelling experiences.

I joined west elm at the cusp of their mainstream growth helping them refine their image to grow the brand and create compelling experiences.

BRAND

west elm

ROLE

UX Design, Concepting, Production

YEAR

2012

UX

While with west elm’s user experience team, I helped implement new UX solutions for the checkout & product information pages.

While with west elm’s user experience team, I helped implement new UX solutions for the checkout & product information pages.

west elm checkout
west elm PIPs

Creative

Working with west elm’s creative team, we utilized customer analytics to drive our digital creative campaigns. Leveraging big data we were able to design multiple sets of digital marketing assets that could then be targeted specific customers yielding higher repeat purchase rates.

Working with west elm’s creative team, we utilized customer analytics to drive our digital creative campaigns. Leveraging big data we were able to design multiple sets of digital marketing assets that could then be targeted specific customers yielding higher repeat purchase rates.

west elm emails
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