WEBSITE DESIGN

WEBSITE DESIGN

SPORTSMAN'S FINEST

SPORTSMAN'S FINEST

Sportsman’s Finest came to me as a niche hunting & fishing company based in Austin, TX with a small loyal customer base. They were looking to grow their brand both from a visual & eCommerce perspective and to make their products more accessible anywhere in the world.

BRAND

Sportsman's Finest

ROLE

Art Direction, UX Design, Concepting

YEAR

2018

Objectives

The main goal of the project was to create a website prototype that the brand could use to gauge customer insights as well as educate future investors. Objectives to hit were;

- Improve overall site aesthetic and user experience in order to create an engaging experience.

  • Focus on experiences; Sportsman’s differs from most sporting goods companies in that in addition to selling equipment and gear, they specialize in creating unique experiences for their customers. 
  • Lastly, they wanted to implement a fully responsive solution that would function perfectly on all devices.
  • The main goal of the project was to create a website prototype that the brand could use to gauge customer insights as well as educate future investors. Objectives to hit were;
    Improve overall site aesthetic and user experience in order to create an engaging experience.
  • Focus on experiences; Sportsman’s differs from most sporting goods companies in that in addition to selling equipment and gear, they specialize in creating unique experiences for their customers. From introductory fishing courses to travel hunting expeditions in Argentina, Sportsman’s wanted to highlight all of the one of a kind experiences that differentiate them.
  • Lastly, but most importantly, they wanted to implement a fully responsive solution that would function perfectly on all devices.

Concepting

We worked diligently with designer Meryl Vedros to create a strong brand identity. Elements were based off Texan culture such as cattle-ranching, and hunting. Color palette was sourced from the surrounding environment.

We worked diligently with designer Meryl Vedros (add link) to create a strong brand identity. Elements were based off Texan culture such as cattle-ranching, and hunting. Color palette was sourced from the surrounding environment.

sportsmans-branding

Together we designed a user-centric experience that highlighted their extensive experiential and products offerings as well as provided them with areas to add events and other resources. We crafted a highly visual and easy to navigate experience to welcome visitors, online or in person, to Sportsman’s Finest.

Together we designed a user-centric experience that highlighted their extensive experiential and products offerings as well as provide them with areas to add events and other resources. We crafted a highly visual and easy to navigate experience to welcome visitors, online or in person, to Sportsman’s Finest.

Mockups

Sportsman’s Finest had a strong brand vision for what their custom eCommerce presence could be. I wanted to design a fully responsive website that represented all their values while providing their audience with a user-centric experience that in-turn would help Sportsman’s convert better.

Sportsman’s Finest had a strong brand vision for what their custom eCommerce presence could be. I wanted to design a fully responsive website that represented all their values while providing their audience with a user-centric experience that in-turn would help Sportsman’s convert better.

sportsmans-wires
sportsmans-homepage

Reception

The response to the website site prototype was extremely positive. The project was to serve as a concept in both functionality and visual execution to guide the blueprint for what lay ahead.

The response to the website site prototype was extremely positive. The project was to serve as a concept in both functionality and visual execution to guide the blueprint for what lay ahead.

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